Keyword blog post
Deeper dive from the core team
Your Google TV setup is now quicker than ever. You no longer have to use the Google Home app for TV setup, making it easier to share your Wi-Fi and Google Account from your phone to TV. If you have an iPhone, simply scan the QR code on the TV. It’s even faster for Android users, as a notification will automatically pop up on your phone as you start to set up the new TV. This Android phone setup for TV is made possible through Google’s Fast Pair technology, which makes it easier to pair nearby devices. The streamlined approach gets you to your entertainment faster, providing a seamless TV onboarding experience for both Android and iPhone users.
Your TV is now added to your Google Home faster and more effortlessly than before, making it easier for smart home users to get started quickly. After setting up your new Google TV, the entire smart home experience is seamless – simply ask your nearby Google speakers to pause the TV, search for specific movies or shows, play YouTube videos or music, control smart home devices, and more. You can always use the Google Home mobile app (Android & iOS) after TV setup to manage all your smart home devices. Plus, if you ever lose the TV’s remote control, the virtual remote within the Google TV mobile app (Android & iOS) lets you control your TV from your phone.
Have you ever tried adding an app but you're too low on storage? It’s frustratingly more common on TVs since there’s often less storage. But not on Google TV. In addition to making setup more streamlined, Google TV has also made app installs more efficient. Lightweight, partial installs now allow you to start using the device sooner and make it less likely you’ll run out of storage anytime soon – ultimately ensuring your apps and TV are running at peak performance.
Some people like to speed through the setup of a new device. And if you prefer a scenic route where you get to see everything the device has to offer, Google TV’s new setup provides that too. At the end of onboarding, you'll have conveient access to personalize your TV experience with Google Photos as your screensaver, multiple profiles for tailored recommendations and personal watchlists, or parental controls for kids. Or, if you just want to start watching TV, you can set these features up later in quick settings.
All of these upgrades make Google TV's onboarding 40% faster* while also giving you immediate access to the best smart features. The redesigned QR code and mobile-based onboarding experience was first available on Hisense's 2025 U7 series and 2025 U8 series Google TV panels, Walmart's Onn 4K Plus Google TV streaming box, followed by TCL's 2025 QM9K series (the very first Google TV with Gemini AI). Eventually, the new setup will also become available on other brand new devices. Refer to this Google TV setup help page for supported devices, with more to be added later in 2025 and 2026.
Positive press from 10+ news outlets
9to5Google | MSN | AndroidHeadlines | AndroidAuthority | AndroidPolice | DroidLife | PhoneArena | AndroidCentral | NextPit | RetailNewsAsia | Gadgets360 | and another from 9to5Google | TechRadar
Team credits
CORE TEAM
- Engineering: Setup: Ramesh Balasekaran, Darshan Dorai, Avtar Virdi, Brian Lam, Alexey Lyubchenko, Richa Gupta, Yiwen Fang, Zhizhi Liu, Sayantan Paul, Kshitija Pansare, Angel Aguayo | Android Auth: Yuxiao Wu, Bingyu Zhang, Vlad Marica, Jay Civelli | Android Nearby & Fast Pair: Nick Bourdakos, Alex Maltsev | Jumpstart: Sourav Basu, Gerson Rodriguez, Brian Valcarcel, Amy Glover, Shuwen Gao | Mobile: Aditya Arora, Vivek Yadav | Assistant: Zak Crissinger, Lin Liu | OS: Hongguang Chen | Connectivity: Johanna Ye, Arjun Dhaliwal, Guillaume Bailey, Hakan Isbiliroglu
- Technical Program Management (TPgM): Amol Deshpande, Tolu Thomas, Melissa Shank, Bob Zamani
- Quality Assurance (QA): Subapriya Ramamoorthy, Jenna Konieva, Sreejith Valsala Sivasankar, Saleh Gad, Ponnada Rajeswari
- UX Design: Siddhartha Gudipati
- Product Management (PM): Josh Wentz, Hideaki Oshima
- UX Writer: Matthew Berger | Tech Writers: Deepa Iyengar, Aparna Kliebenstein
- Legal & Privacy: Zhou Zhou, Earnest Miles
- Partner Eng: Yunsang Oh, Tom Lovell, Tal Haker, Michael Lane, Yunjong Jung, Jeff Koo
- Marketing & Public Relations (PR): Masic Chen, Sofia Abdirizak, Kaori Miyake, Megan Friedman
- Business Development (BD): Claire Jones, Cheng Tam
- Go-To-Market (GTM): Hannah Coulson, Kaylin Cole
- UX Research (UXR): Elwyn Crawford Meehan, Ingrid Masson
- Justin Erfort, Jonathan Reichert, Kristen Smith, Rob Burden, Mike McNorton, Mussa Ibragimov, Yue Xia, Alvaro Delgado, Zhengnan Zhao, Akash Verma, Danielle Torres, Will Harmon, Shu Chen, Edwin Wu, Fan Di, Michael Shu, Deling Ren, Brian Lin, Laura Heller, Stacy Li, Jason Lee, Harini Chakravarthy, Mika Sibony, Yida Zhou, Zhe Wang, Ralph Nathan, Noah Blume, Hanwook Kim, Nick Staubach, Katerina Daveynis, Aravind Nagarajan, Atul Nayak, Amanda Luo, Christine Zak, Braeden Rose, Feng Yuan Xu, Naveen Singh, Neha Jain, Pam Rabinovitch, Dan Harms, Apologies if anyone may be missing
- Shubhada Hebbar, Cory O'Connor, Rob Caruso, Michael DelGaudio, Rashmi Murthy, Joshua Stults, Sandeep Mohan, John Green, Bhuva Muthukumar, Gus Abdala, Sandeep Khunteta, Shobana Radhakrishnan, Shalini GovilPai, Anthony Watkins, Nandini Kappiah, Tony Kinnis, Marissa Chacko
Favorite headlines & quotes
- Google TV is rolling out a change so you spend less time setting it up and more time watching it
- "This move to improve the first impression makes sense in the competitive smart TV space."
- "Making the Google TV setup less of a hurdle could help it stand out against these competitors right from the start. It really feels like a practical, user-friendly update."
- "Making that initial setup less of a drag definitely makes the Google TV platform feel more inviting."
- Google TV Streamlines Setup for Effortless Viewing Experience
- "This user-centric update is a valuable enhancement for both tech enthusiasts and everyday consumers."
- "No one enjoys navigating complex setup menus, and this shift not only aims to make the initial experience more enjoyable but also positions Google TV as a more inviting option in the competitive smart TV arena"
- "simplifying the Google TV setup provides a critical edge for attracting new users"
- Google TV Just Made Setup So Easy... Even Your Parents Can Do It
- Original title: Google TV Just Fixed Its Worst Feature
- Google TV makes binge-watching easier with new 'setup experience'
- "revamping its setup experience for users to get them into their shows and movies quicker"
- Setting up your next Google TV could be faster and easier than ever





























